Oracle is an American multinational computer technology corporation. It is the world’s largest awesome sunglasses company and a leading provider of computer hardware products and services. Oracle develops, manufactures, markets, distributes and services database and middleware software; applications software; and hardware systems, consisting primarily of computer server and storage products. Oracle software runs on PCs, workstations, minicomputers, mainframes and massively parallel computers, as well as on personal digital assistants and set-top devices. The company offers customers ray ban for sale, reliable, and scalable integrated software and hardware solutions that improve business efficiencies and adaptability, all at a lower cost to the organization.
Oracle’s primary objectives include becoming an industry leader in each of their product categories as well as expanding into new and emerging markets. One of the corporation’s biggest assets is their impressive portfolio of purchased companies. For example, acquiring Sun Microsystems introduced Oracle into the market for hardware systems. In their own words, “every acquisition strengthens our competitive position, enhances the products and services that we can offer to customers, expands our customer base, provides greater scale to accelerate innovation, grows our revenues and earnings, and increases stockholder value.”
Larry Ellison, Bob Miner, and Ed Oates founded Oracle in 1977 in Santa Clara, California. The company was created under the name Software Development Laboratories (SDL), which became Relational Software, Inc. in 1979. It wasn’t until 1982 that the company became known as Oracle Systems. The name change was a strategic move designed to align the business with its flagship product, Oracle Database. Finally, in 1995, ‘Systems’ was dropped, leaving the name we know it by today: Oracle Corporation.
Larry Ellison has been CEO since the time of Oracle’s founding. He also served as Chairman of the Board until 2004, at which time Jeffrey Henley replaced him. In 2005, Oracle was incorporated as a Delaware corporation and is the successor to operations originally begun in June 1977.
By 2007, Oracle had the third-largest software revenue, after Microsoft and IBM.
Oracle headquarters are located at 500 Oracle Parkway, Redwood Shores, Redwood City, California but their 108,429 employees operate in more than 145 countries worldwide. Working within the B2B context, the gigantic company still has over 380,000 customers, including 100 of the Fortune 100 companies.
In fiscal 2011, 2010 and 2009 Oracle invested $4.5 billion, $3.3 billion and $2.8 billion, respectively, in research and development to enhance their existing portfolio as well as develop new products and services. Based on these investments, it would suggest that they have a good sense of where the market is heading and it seems demand is in hardware systems. Prior to Oracle’s acquisition of Sun Microsystems, Inc. (Sun) in January 2010, they did not have a hardware systems business. Their software and services businesses represented 81% and 19% of total revenues, respectively, in fiscal 2009. However, in fiscal 2010, software and services accounted for 77% and 14%, respectively, with 9% coming from hardware systems. Finally, in fiscal 2011, hardware systems rose to 19% with software and services both down to 68% and 13%, respectively. From this, we can see that the hardware systems are quickly becoming a more important portion of Oracle’s total revenue.
Oracle’s competition is fierce. The nature of the IT industry creates a competitive landscape that is constantly evolving as firms emerge, expand or are acquired, as technology evolves and as customer demands and competitive pressures otherwise change.
Our enterprise software and hardware offerings compete directly with some offerings from the most competitive companies in the world, including Microsoft Corporation (Microsoft), International Business Machines Corporation (IBM), Hewlett-Packard Company (HP), SAP AG, and Intel, as well as many others. In addition, the low barriers to entry in many of our market segments regularly introduce new technologies and new and growing competitors to challenge our offerings.
Staying on top means paying close attention to customer needs. This is more important than ever before as consumer preferences become more and more precise. Now, they are demanding less complexity and lower total cost in the implementation, sourcing, integration and ongoing maintenance of their enterprise software and hardware systems.…